Accelerating sustainable transformation:Dispelling old mythsto seize new valueIn collaboration with theWorld Economic ForumaccentureBusiness leaders are holdingback from fully committingto sustainability because ofperceived trade-offs withprofitability.This report dispelsthe myths underpinning thismisperception.It outlines threebusiness case updates companiesmust make to give operationaland functional leaders thelicense to accelerate sustainabletransformation and generate newsources of profitable growth.