Environmental footprinting of productsThe policy outlookMr Michele GalatolaProduct Team LeaderDG Environment,C1-Sustainable Production andConsumption UnitProblem definition1.Confusion in the market on how to measure,make and understand a claim onthe environmental performance of products and companies (leading tomisleading claims,unfair commercial practices and greenwashing).2.Lack of a level playing field,fragmentation of the markets on methods forreporting environmental performance of products (including both good andservice)and companies.3.Companies would like to have to invest more in greening their value chain.The lack of consistent and science-based multi-criteria environmentalinformation covering the entire value chain makes it difficult for companies toaddress issues like "green sourcing"and investing in tackling the mostrelevant environmental impacts for their products/sectors.