KPMGLawThe Challenge ofGreenwashing.Regulatory OverviewThe Challenge of GreenwashingGreen Claims:Real commitment or marketing stategy?Consumers,investors,regulators and the public in general are increasingly demanding transparency and sustainable practicesfrom companies.This trend is having significant impact on companies around the world,as they react adopting ESG commitmentspublicly.As a result,the global market expects changes in organizations'behaviors and messaging around sustainability."Sustainable","carbon neutral"or "net-zero waste"are green daims that have been added to many products and services aroundthe world.It also serves companies to effectively communicate some of their ESG commitments.However,are their claims reallysubstantiated?In some cases these claims are not fully based on facts or substance.This paper aims to show the risks that unsubstantiated or misleading information and claims on sustainability may trigger forcorporates and governments.Greenwashing accusations may have relevant reputational and legal risks for companies.Moreover,while international standards are being developed,such as the IFRS's ISSBs or the EU's ESRS's,the landscape continuesto be immature adding'to the challenge for companies trying to avoid greenwashing.As preventing greenwashing practices isbecoming a priority for regulators and supervisory authorities,an overview of the main regulations in 25 jurisdictions is givenshowcasing the general trends.Let's kick off with some numbers:KPMG