In CollaborationWORLDwith JLLGreen Building Principles:The Action Plan for Net-ZeroCarbon BuildingsINSIGHT REPORTOCTOBER 2021Cover:Getty ImagesContentsForewordExecutive summaryIntroduction5Identifying market demand6Green Building PrinciplesPrinciple 1 Calculate a robust carbon footprint of your portfolio8Principle 2 Set a target year10Principle 3 Measure and record embodied carbon13Principle 4 Reduce embodied carbon15Principle 5 Energy optimization17Principle 6 Increase renewable energy supply18Principle 7 Maximize renewable energy procurement19Principle 8 Reduce emissions in your value chain21Principle 9 Carbon offsetting23Principle 10 Equitable cost-benefit sharing25What does your first year look like?27What does it mean to formally adopt the Principles?27ConclusionContributors28Acknowledgements29Endnotes31DisclaimerWorld Economic Forum as a contributionto a project,insight area or interaction.The findings,interpretations andrepresent the views of the World EconomicForum,nor the entirety of its Members,